Aerial view of a coastal area with houses surrounded by trees, a narrow river or inlet with boats, and beaches on both sides. The landscape features lush greenery and residential neighborhoods.

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Meet RS Supply Co.

Born from the tides and traditions of Rowayton, Connecticut, RS Supply Co. is more than just an apparel brand—it’s a reflection of a way of life. Inspired by the rich history of our coastal town and the community that has shaped it, RS Supply Co. brings together our family of brands — Rowayton Seafood Restaurant/Market, Pearl, The Bait Shop — under one shared identity.

Rooted in the spirit of the sea, RS Supply Co. is a tribute to the fishermen, sailors, and storytellers who have long made these waters their home. It’s about the early mornings at the dock, the salt in the air, and the camaraderie of a town bound by the tides. Our apparel embodies the essence of Rowayton—classic, hardworking, and effortlessly coastal.

Through thoughtfully designed pieces that capture the heart of our waterfront community, RS Supply Co. is a way to carry a piece of Rowayton with you, wherever the current takes you.

Illustration of a bait shop with vintage style lettering reading "The Bait Shop Inc. Marine Supplies."